Our Services

In the process of creating and repositioning brands for the retail environment, we also partner with clients in these related areas:

  • BrandSpace Icon

    Brandspaceā„¢

    In our brand/packaging analysis, BrandSpace™, we examine each brand's marketplace, target audience and competition. The purpose is to identify where a brand can live and thrive within the competitive retail environment, in order to properly position it in a unique and relevant way.

    In our brand/packaging analysis, BrandSpace™, we examine each brand's marketplace, target audience and competition. The purpose is to identify where a brand can live and thrive within the competitive retail environment, in order to properly position it in a unique and relevant way.

  • Brand & Packaging Icon

    brand & packaging design

    Brand and packaging design is the core of what we do. Effective package design is strategic, appealing, inspiring and dominating. Our designs break through the clutter and give consumers a compelling reason to pick your brand over the competition, in an aesthetically appealing way. Brand identity is the perception a consumer forms from experiencing the brand on-package, in-store, at home, in public and in the media.

    Brand and packaging design is the core of what we do. Effective package design is strategic, appealing, inspiring and dominating. Our designs break through the clutter and give consumers a compelling reason to pick your brand over the competition, in an aesthetically appealing way. Brand identity is the perception a consumer forms from experiencing the brand on-package, in-store, at home, in public and in the media.

  • Naming Icon

    naming

    Since much equity resides in a name, it makes sense to include us in the development process. The results of our brand/packaging analysis are a useful foundation for name development.

    Since much equity resides in a name, it makes sense to include us in the development process. The results of our brand/packaging analysis are a useful foundation for name development.

  • Packaging Structure Icon

    packaging structure

    Our familiarity with the wide array of categories, the many different retail environments, and what it takes to be successful make us a valuable resource in the early stages of ideation for packaging structure.

    Our familiarity with the wide array of categories, the many different retail environments, and what it takes to be successful make us a valuable resource in the early stages of ideation for packaging structure.

  • Research Stimuli Icon

    research stimuli

    Our clients regularly turn to us for assistance in researching and selling-in new product concepts. Our involvement ranges from participating in ethnographic research and innovation groups, to developing concept boards for use in online or focus group research, to developing comps that are taken to buyer meetings and trade shows. We also prepare mock shelf sets for helping retailers conduct purchase simulation studies to optimize category management.

    Our clients regularly turn to us for assistance in researching and selling-in new product concepts. Our involvement ranges from participating in ethnographic research and innovation groups, to developing concept boards for use in online or focus group research, to developing comps that are taken to buyer meetings and trade shows. We also prepare mock shelf sets for helping retailers conduct purchase simulation studies to optimize category management.

  • Photography Icon

    photography

    You can count on Design North's comprehensive photo studio for photography and retouching that makes your brand shine.

    You can count on Design North's comprehensive photo studio for photography and retouching that makes your brand shine.

  • Packaging Extensions Icon

    packaging extensions

    After creating the overall look and guidelines for a brand, we are uniquely qualified to help with design extensions. As independent brand stewards, we ensure consistent execution.

    After creating the overall look and guidelines for a brand, we are uniquely qualified to help with design extensions. As independent brand stewards, we ensure consistent execution.

  • Proofing & Press Checks Icon

    proofing & press approvals

    Brand strategy and design are only as good as their execution. Including Design North in the proofing process and having us attend press runs guarantees the design intent is executed – our keen eye for precise detail delivers the best possible branding outcome.

    Brand strategy and design are only as good as their execution. Including Design North in the proofing process and having us attend press runs guarantees the design intent is executed – our keen eye for precise detail delivers the best possible branding outcome.

  • In-Store Marketing Icon

    in-store marketing

    Getting noticed is of utmost importance if you want to get purchased--especially if you have a new product with little support or an existing product that has a peak selling season. An on-premise promotion is one method we use. Specially designed POS cards not only enhance a brand's visibility, but promotions can give consumers a reason to select your brand over the competition. Besides promotions, we have also created freestanding displays, counter displays, floor talkers, shelf talkers, rail strips, and beam cards for our clients.

    Getting noticed is of utmost importance if you want to get purchased--especially if you have a new product with little support or an existing product that has a peak selling season. An on-premise promotion is one method we use. Specially designed POS cards not only enhance a brand's visibility, but promotions can give consumers a reason to select your brand over the competition. Besides promotions, we have also created freestanding displays, counter displays, floor talkers, shelf talkers, rail strips, and beam cards for our clients.

     

  • Web Design Icon

    web design

    Because we've conducted our BrandSpace™ analysis, developed the positioning, created the brand, and extended it to other visual vocabulary elements, we have the great advantage of being ideally suited to extend the essence of your packaging to a brand website. We can help your brand project the same look and feel in-store and online.

    Because we've conducted our BrandSpace™ analysis, developed the positioning, created the brand, and extended it to other visual vocabulary elements, we have the great advantage of being ideally suited to extend the essence of your packaging to a brand website. We can help your brand project the same look and feel in-store and online.

  • sales presentation materials

    We are known for our packaging expertise, but for several of our clients we also extend the brand image we create to other items in their retail mix. Examples of these items include full-line brochures, comps for sales samples, and 3-D imagery. Our goal is to consistently communicate the new brand architecture, positioning and key brand values. The result is a well-integrated repositioning of the brand to all stakeholders.

    We are known for our packaging expertise, but for several of our clients we also extend the brand image we create to other items in their retail mix. Examples of these items include full-line brochures, comps for sales samples, and 3-D imagery. Our goal is to consistently communicate the new brand architecture, positioning and key brand values. The result is a well-integrated repositioning of the brand to all stakeholders.

  • Trade Show Materials & Graphics

    trade show materials & graphics

    Sometimes your new or repositioned brand will first be merchandised or promoted in a trade show environment. We prepare the graphic elements to support the brand to create immediate impact against your PR, distribution and sell-in objectives.

     

    Sometimes your new or repositioned brand will first be merchandised or promoted in a trade show environment. We prepare the graphic elements to support the brand to create immediate impact against your PR, distribution and sell-in objectives.