what we do
Put simply, we help our clients build their business through their brands at retail. At Design North, we believe that product packaging is the window to the soul of the brand and we deliver unique, powerfully simple designs that resonate with consumers.
We’re here to provide strategic thinking and powerful design that deliver real bottom-line results. Our 50-plus-year record includes hundreds of successful project outcomes in practically every retail channel and product category.
who we are
DESIGNERS, BRAND STRATEGISTS, MARKETERS
We are experienced, passionate and award-winning design and marketing professionals who are experts at our craft. We have dedicated our careers to identifying where brands live and thrive in competitive retail markets. We translate that into inspiring design that delivers the powerful results clients expect.
We listen to our clients, and our clients’ customers, and provide fresh insight into the ever-changing retail environment.
Our client relationships span decades. We work with our clients to discover not just what is possible, but develop what works best. We achieve this through BrandSpace™, our proven brand-alignment methodology that rigorously identifies challenges and opportunities facing brands in the marketplace.
we’ve been around for
over 50 years - that’s a
lot of photos with clothes
that are finally coming
back in style
A 30-year design veteran with an extensive list of brand experience including Birds Eye, Beech-Nut, Smithfield and Snap-on, Gwen is a proven and passionate creative lead. Her creative vision is strategy-based and she leads a team of similarly strategic designers who can convert business objectives to design solutions, all while connecting emotionally with consumers. Gwen is an advocate for improving college-level programs in packaging design and frequently speaks at schools and young professional organizations.
With 30+ years of production and operational experience, Greg's brand experience includes Microsoft, National Geographic, Condé Nast, TEN Media, Hearst, Time Inc. He's experienced in improving product quality and timelines through client engagement and gaining a clear target vision. He refines process and workflow to create timeline space for collaboration and stretching the creative and production boundaries for the client.
Our leading Brand Strategist, Paul has spearheaded the brand management for some of Design North’s most successful product performances over the past 6 years. Paul has leveraged his 30 years in advertising, trends/marketplace analysis, research and brand equity management in his work for Farmland, Smithfield, Omron and Massimo Zanetti.
Our core leadership, strategy and creative team.